LBS
Research
WHY DO A SHOPPING SURVEY NOW?
With the ongoing economic uncertainty, businesses want and appreciate current shopping information for and about their business.
Your sales team will be able to show your local business there is more opportunity than they thought, and they will advertise instead of cutting back. The new shopping data is ready to use, and will be updated in your Pulse Sales Tools including Pulse Mobile.

Pulse will provide the $1,000 as a grand prize drawing to survey respondents.

LOCALIZED SHOPPING DATA
With a minimum sample of 400+ completed surveys we will provide you with your own survey results. Both as a PDF and with the option to import the data for use within Pulse.

The promotions can start immediatly. By letting us know that you are promoting we will be able to provide you with an end date once you have reached your completed sample objective.

SIMPLE PROMOTION STEPS

Invite audiences to take the Pulse of America shopping survey with (1) an Email blast (2) FaceBook posts (3) Invite in your e-newsletter, and (4) On-Air promos

IMPORTANT: Include the survey address pulsepoll.com in on-air promotions.
Link to the full URL https://www.pulsepoll.com/lbs/ in email and online promotions.
1. EMAIL BLAST TO YOUR CONTEST/MARKETING LIST

Use your audience email lists to send an email promotion at least weekly.


EXAMPLE EMAIL BLAST COPY

Subject: How to get an extra $1,000

Have your shopping plans changed due to the rising grocery and shopping costs due to inflation?

Would $1,000 for groceries help? By completing the local shopping survey you will be entered for a chance to win $1,000 - to spend on groceries and other shopping.

Click Here to take the survey and enter to win $1,000 to spend however you want.

In addition: Your future shopping plans will us help local businesses by providing insight into the products and services you are going to buy.

An independent survey firm, Pulse Research, is conducting the survey. Your responses are anonymous and your personal information will not be used for any other purpose.

Thank you for support and good luck on winning the $1,000!


View the Email with Graphics
2. FACEBOOK POST

Post on Social media a few times per week.


HERE'S A SUGGESTED SOCIAL MEDIA POST

Get an extra $1,000 for Grocery Shopping

Have your shopping plans changed?

The increase in the cost of food at home (or groceries) is in the double-digit range.

Please take a moment to complete a survey about your current and future shopping needs. Your input will help local businesses understand how to better serve you and your community.

Click Here to help by taking the survey and enter to win $1,000.

An independent research firm, Pulse Research, is conducting the survey. Your responses are anonymous and we will not use your information to spam you in any way.
3. INVITATION IN YOUR NEWSLETTER

Publish a short news-like story similar to the example below.



EXAMPLE NEWSLETTER COPY

What could you do with an extra $1,000?

Rising costs are impacting the average family every month.

The increase in the cost of food at home (or groceries) is in the double-digit range.

Inflation has raised monthly costs for the typical family by more than $250 per month.

Have your shopping plans changed?

Please take a moment to complete a survey about your current and future shopping needs. Your input will help local businesses understand how to better serve you and your community.

Click Here to help by taking the survey and enter to win $1,000 for groceries.

As a thank you for completing the survey, you will be entered for a chance to win $1,000 to use for grocery shopping.

An independent research firm, Pulse Research, is conducting the survey. Your responses are confidential and we will not use your information to spam you in any way. So don’t worry, you will remain completely anonymous.

Thank you for your support and good luck on winning the $1,000!
4. + On-Air promotions

On-Air promotion can lead local consumers to your website for more information and the link to participate.


Use the information from these other types of promotion and have your DJs invite their listeners for a chance to win $1,000. If possible, also put together a short spot to air.

Some ideas for promos:
"Have your shopping plans changed due to the rising costs of groceries, shopping and inflation?"
"Let us know how by taking the survey at pulsepoll.com"
"There's a chance to win $1,000... That would go a long ways to filling your grocery cart!"



We appreciate your participation!

Your sellers will get access to sales tools with shopping research for key broadcast advertising categories and the ability to create presentations in seconds.

QUESTIONS?

Pulse Research
Brian Knapp
knapp@pulseresearch.com
503-781-6873
WELCOME
LBS + Pulse Research 2024